"In the 80s and the 90s we spent a lot of effort persuading people to spend two quid on a bottle of water that was indistinguishable from tap water. If we could apply that kind of ingenuity to sustainability issues, then perhaps people wouldn't see us as the enemy anymore".
- Adrian Zambardino, Planning Partner, Ogilvy
"Through marketing and communications, brands have the power to influence what we buy day in, day out. More importantly, brands have the power to influence our behaviours and what we think and what we feel about issues such as sustainability....
If I was looking back in 30 years time, I'd like to see brands that really campaigned for something, not just for people to buy their product, but really campaign for issues and really change the way society thinks, what it feels about sustainability and how it behaves in the way it uses products"
- Stuart Smith CEO EAME, Ogilvy Public Relations
Hear more from the Ogilvy changemakers on their video Tomorrow's Company. Also, as a side note, I loved this article in Forbes, 'The 7 Habits of Highly Effective Changemakers'.
Vicky Watt is a leading Scottish, female voice over artist available daily from her professional studio by the sea. She'll also happily travel to your chosen studio in the city for face-to-face voice sessions. For more information, please go to her main page at www.vickywatt.co.uk. She is also featured at www.voiceovers.co.uk. You can view ethical policy via my main website.
